SUMMARY
Strategic Brand Design Manager with 25+ years of experience in driving brand growth. Expert in spearheading visual strategy, brand identity (re)design and brand cohesion cross-platform. Team player and high-performing leader with success in elevating brand presence while increasing customer recognition.
EXPERTISE
• Brand Strategy
• Brand Guidelines
• Brand Standard
• Brand Identity
• Design Concepts
• Keyline Production
• Attention to Detail
• Adobe Creative Suite
• Project Management
• Team Environment
• Team Lead
• Client Relationships
EXPERIENCE
CK Graphic Design & Production, LLC • 2/2007 - Present
OWNER, BRAND DESIGN MANAGER & PRODUCTION ARTIST
Strategic brand design manager exemplifying brand guardianship.
Conceptualize and produce production-ready packaging and collateral in adherence to or development of brand standards, identity and guidelines.
Print procurement sourcing, communication and management.
CLIENT HIGHLIGHTS
Itzy Ritzy • 1/2025 - Present
Design and perfect on-brand graphics for packaging in leading juvenile and lifestyle brand specializing in innovative, high-quality baby products.
Proven organizational skills with attention to detail and ability to manage multiple projects simultaneously working collaboratively with the Creative Director.
Post Consumer Brands • 6/2025 - Present
High-quality and complex adaptive keyline artwork for cereal and pet packaging. Brands include Better Oats, Honey Bunches of Oats, Premier Protein and Nutrish.
CLIENTS
Dominican University, DeVry University, Eriksson Engineering Associates, LTD,
Grafin Beauty, Imprint Enterprises, Inc. and Vitality Women’s PT.
Branded by CND • 1/2021 - 11/2024
OWNER, CREATIVE DIRECTOR
Primary visionary and strategic co-leader ensuring creative expression of a brand
aligns with its core values, business objectives and target audience’s expectations.
Performed audits, formulated strategic guides, developed brand guides and websites.
CLIENTS
Center for Healing & Integration, Coach AmyPT, LW Reedy Real Estate and MacGill Nursing & School Supplies.
Dyson • 11/2004 - 1/2007
STUDIO PRODUCTION MANAGER
Managed and executed all preproduction exemplifying brand guardianship.
Researched, evaluated and established three preferred sheetfed vendors. The result increased Dyson’s print buying power and reduced expenditures by 20%.
EDUCATION
Bradley University
BACHELOR OF ARTS, GRAPHIC DESIGN