SUMMARY
Strategic Brand Design Manager with 25+ years of experience in driving brand growth. Expert in spearheading visual strategy, brand identity (re)design and brand cohesion cross-platform. Team player and high-performing leader with success in elevating brand presence while increasing customer recognition.
EXPERTISE
• Brand Strategy
• Brand Guidelines
• Brand Standard
• Brand Identity
• Design Concepts
• Keyline Production
• Attention to Detail
• Adobe Creative Suite
• Project Management
• Team Environment
• Team Lead
• Client Relationships
EXPERIENCE
CK Graphic Design & Production, LLC • 2/2007 - Present
OWNER, BRAND DESIGN MANAGER & PRODUCTION ARTIST
Strategic brand design manager exemplifying brand guardianship.
Conceptualize and produce production-ready packaging and collateral in adherence to or development of brand standards, identity and guidelines.
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Print procurement sourcing, communication and management.
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CLIENT HIGHLIGHTS
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Itzy Ritzy • 1/2025 - Present
​Design and perfect on-brand graphics for packaging in leading juvenile and lifestyle brand specializing in innovative, high-quality baby products.
Proven organizational skills with attention to detail and ability to manage multiple projects simultaneously working collaboratively with the Creative Director.
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Post Consumer Brands • 6/2025 - Present
​High-quality and complex adaptive keyline artwork for cereal and pet packaging. Brands include Better Oats, Honey Bunches of Oats, Premier Protein and Nutrish.
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CLIENTS
Dominican University, DeVry University, Eriksson Engineering Associates, LTD,
Grafin Beauty, Imprint Enterprises, Inc. and Vitality Women’s PT.
Branded by CND • 1/2021 - 11/2024
OWNER, CREATIVE DIRECTOR
Primary visionary and strategic co-leader ensuring creative expression of a brand
aligns with its core values, business objectives and target audience’s expectations.
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Performed audits, formulated strategic guides, developed brand guides and websites.
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CLIENTS
Center for Healing & Integration, Coach AmyPT, LW Reedy Real Estate and MacGill Nursing & School Supplies.
Dyson • 11/2004 - 1/2007
STUDIO PRODUCTION MANAGER
Managed and executed all preproduction exemplifying brand guardianship.
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Researched, evaluated and established three preferred sheetfed vendors. The result increased Dyson’s print buying power and reduced expenditures by 20%.
EDUCATION
Bradley University
BACHELOR OF ARTS, GRAPHIC DESIGN